LEGO, the world-renowned toy brand, has set an ambitious goal to source 50% of its plastic from renewable materials by 2026. This initiative is part of LEGO's broader commitment to sustainability and reducing its environmental impact. By transitioning to renewable materials, LEGO aims to help accelerate the industry's shift towards more sustainable, high-quality materials.

LEGO has already made significant strides in this direction, with about 30% of its resin purchased in the first half of 2024 being mass balance certified, translating to an estimated average of 22% material from renewable and recycled sources. The company plans to continue testing new materials and technologies to achieve its goal of using only renewable or recycled content by 2032.

In addition to its material goals, LEGO has doubled its renewable energy capacity at its Kladno factory in the Czech Republic, further reducing its environmental impact. The company has also committed to switching to all-recyclable packaging, reaching net zero greenhouse gas emissions by 2050, and expanding its Replay program, in which consumers can return old bricks to the company for reuse (with free shipping) throughout the U.S. and Europe.

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